Luxury Perfume Packaging for Oriental Arabic Perfumes

Fragrance Industry is known for its demand for luxurious packaging designs. However, it is the Middle Eastern or Arabian Perfume Industry, which has completely redefined the standards in Perfume Packaging. Over the years, Perfume Brands in the Middle East have set benchmarks in Luxury Perfume Packaging Designs.

What is Oudh?

Agarwood, in its distilled form is known as Oudh. It is a buzz word in the global fragrance landscape. Furthermore, it is the foundation stone of Arabian Perfume Market, which rakes in Billions of Dollars each year. Saudi Arabia alone claims a significant share of it at about 3.5 Billion USD. 

How is Middle Eastern Perfume Market Different?

Middle Eastern Perfume Brands based in Dubai UAE, Kuwait, Saudi Arabia and Doha Qatar, are known for their strong fragrances dialling the Luxury quotient too high. They are expensive primarily because of the ingredients, which in most case is Oudh (in its purest form is more expensive than Titanium). Arabs sell some of the most expensive perfumes in the World. Therefore, they leave no stone unturned when it comes to packaging their perfumes. In essence, their packaging reflects:

• Luxury

• Culture

• Heritage

Packaging for Arabic Perfumes

Designing for Arabs is not like designing for any other European Brand. So, when it comes to designing packaging for Perfume Brands in the Middle East, you need to have a strong understanding of their:

1. Culture

The significance of Oudh, their rituals, and how Mabkhara (Oudh Burner) is strongly linked to the perfume brand and its packaging. Moreover, a strong culture of gifting and perfume being strongly linked to it, creates a demand for luxurious packaging ideas.

2. Design Sensibilities

Being rich in design heritage, Arabs are known for their patterns and intricate designs. However, with globalisation and oudh finding a more Global appeal, Perfume Brands (based in Dubai, Kuwait, Saudi Arabia & Qatar) are now reaching out to the World. As a result, Perfume Brands are now looking for the art to blend the Traditional with the Modern. Furthermore, there is even a term for it called ‘Modoriental’.

3. Attention to Detail

Arabs are known for their quest for quality. Hence, they can go to any lengths to achieve the right Brand Image. Therefore, while Designing or Manufacturing Perfume Packaging for an Arabic Brand, one should always strive to provide immaculate finish. Add to that, you should have strong quality checks in place.

Conclusion

At THOU Luxury packaging, we understand Arabic Culture and Traditions. Furthermore, our past experience of working with Arab clients gives us a distinct advantage in understanding the Brand’s needs. Above all, strong design & 3D prototyping team enables us and the client to better visualise the outcomes. Therefore, with our vast portfolio of Arabic Gifts, Modern Mabkharas and a strong design pipeline, we have been successful in catering to all the client needs. To sum up, our ability to work with varied materials to provide comprehensive packaging solution is something that defines us.